Festival and Special Event Management, Google eBook
By:Johnny Allen,William O'Toole,Robert Harris,Ian McDonnell
Published on 2012-02-02 by John Wiley & Sons
Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
This Book was ranked at 6 by Google Books for keyword ebook.
Book ID of Festival and Special Event Management, Google eBook's Books is l25apopddNcC, Book which was written byJohnny Allen,William O'Toole,Robert Harris,Ian McDonnellhave ETAG "O9Kzy528wig"
Book which was published by John Wiley & Sons since 2012-02-02 have ISBNs, ISBN 13 Code is 9781118267134 and ISBN 10 Code is 1118267133
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Book which have "606 Pages" is Printed at BOOK under CategoryBusiness and Economics
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